Why do you need video content for your brand/event/non-profit/company's Facebook page?
Because, according to Contently.com, "Facebook’s native videos are killing it in terms of organic reach. That means users are watching videos and sharing them with their friends of their own accord—not just because they’re being targeted through paid distribution.
Earlier this year, Socialbakers reported that native videos get more organic reach than any other type of content posted on Facebook. It also found consumers prefer videos from their favorite brands, relative to other social posts. For people who had previously liked a brand’s page, video led to a 148-percent increase in reach."