We've been talking to a lot of people lately who are tired of the status quo, talking head corporate video. They're looking for a more inspiring way to share their mission, their story, their brand. What they need is a "Brand Anthem."
The great thing about an anthem video is that it can bring your company’s story to life in a way that other formats (like photography, copy, logos, and other elements) simply cannot. It’s like shining a spotlight on the heart and soul of your company, capturing the essence of your brand within a matter of seconds.
An anthem gives people something meaningful to share with others, which ultimately recruits new talent and brand ambassadors.
Here are a few examples (some we produced, some we just really like):