Why your company needs a Brand Anthem

The purpose of a brand anthem is to bring a company’s story to life in a way that other formats (like photography, copy, logos, and other elements) simply cannot. It’s like shining a spotlight on the heart and soul of a company, capturing the essence of the brand within a matter of seconds. A brand anthem bolsters a sense of pride and a feeling of ownership within the company. It gives people something meaningful to share with others, which ultimately recruits new talent and brand ambassadors. Here are a few examples: